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Sonic Appoints Sanjay Patel as CCO
Patel will oversee nationwide operations and drive growth initiatives.
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Malvika Choudhary - Tue, 21, Apr 2026
- 17:47 EDT
- 19
Sanjay Patel / LinkedIn/ Sanjay Patel
Alabama-based tool company Sonic has appointed Indian American automotive industry veteran Sanjay Patel as chief commercial officer.
The company said Patel brings more than 30 years of experience in the automotive aftermarket sector, spanning sales, operations, and strategic leadership. In his new role, he will oversee all aspects of Sonic’s distribution network and focus on expanding product accessibility and strengthening strategic partnerships.
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“We are incredibly excited to have Sanjay join our leadership team,” said Brian Lindquist, CEO of Sonic. “His track record of navigating dynamic business landscapes and his commitment to building customer-centric organizations make him the perfect fit to lead our distribution strategies as we continue to expand our market presence.”
Patel most recently served as senior vice president of marketing and merchandising at Integrated Supply Network (ISN), where he led product management, pricing, private brands, and supplier relations. His prior experience includes leadership roles at Advance Auto Parts/Carquest, Pep Boys, XL Parts, and Genuine Parts Company (NAPA).
At Advance Auto Parts, Patel served as president of Carquest North America, overseeing large-scale operations and leading strategies aimed at market growth and operational efficiency. Earlier, he managed sales operations across hundreds of locations and led commercial teams to expand market share.
Before ISN, Patel held a vice president of sales role at TBC Corporation and also served as regional director of Commercial Sales and Operations at Icahn Automotive.
“I am excited to join Sonic and leverage our strategic partnerships to drive growth, increase market share, and continue to establish Sonic as a dominant force in the U.S. market,” Patel said. “Throughout my career, I’ve seen that success comes from executing at a high level of service and building a robust network that truly resonates with our customers.”
Patel began his career as a technical support manager at Dinan Engineering and later served as a parts and service director at General Motors, overseeing multiple locations in California.
He holds an Executive MBA in Business Management from Tulane University’s A.B. Freeman School of Business, studied engineering at San José State University, and earned an associate degree in automotive studies from Sequoia Institute of Technology.
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