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Formula 4 driver Yana Kapoor joins Auraah as brand ambassador
The partnership links the brand’s “Embrace Your Layers” philosophy with the young driver’s 2026 Formula 4 campaign.
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Malvika Choudhary - Tue, 20, Jan 2026
- 14:08 EST
- 26
Yana Kapoor / LinkedIn (Yana Kapoor)
New York-based fragrance and lifestyle brand , Auraah, announced that emerging Indian-origin Formula 4 driver Yana Kapoor will join as its brand ambassador.
The company said Kapoor will represent the brand during her 2026 Formula 4 season with World Speed Motorsports.
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It said the partnership is built around what Auraah calls its “Embrace Your Layers” positioning, which the company describes as the idea that identity is shaped by multiple emotional, mental and physical states rather than a single fixed persona.
“Auraah is not built around objects. It is built around people. Around the inner worlds we move through each day, and the spaces where emotion, memory, and presence meet,” Deval Singh, chief executive officer of Auraah New York, said in a statement.
Kapoor is set to contest a full Formula 4 season in 2026 with World Speed Motorsports, a development team that works with drivers aiming to progress through the open-wheel racing ladder.
She will also compete across multiple championships as part of an accelerated development program, the company said.
Her training includes Formula Renault development at Laguna Seca under former Formula 1 driver Allen Berg and Formula 4 training through Jenson Button’s Radford Racing School.
She is currently building race mileage through extensive testing and competition, including participation in the Lucas Oil Racing School Championship Series under the guidance of former IndyCar driver RC Enerson, along with a full season in the Formula Pro USA F4 Championship with World Speed Motorsports.
Auraah said Kapoor brings a technical approach to racing, combining data analysis with on-track performance. She is a materials engineering student at the University of Illinois Urbana-Champaign, where she is pursuing a bachelor’s degree while continuing her motorsport career.
Kapoor began racing in karting and competed for more than a decade in national and regional championships across the United States. She is a two-time KA100 Junior Champion and has raced in both four-stroke and two-stroke categories.
The company said Kapoor will work with Auraah on storytelling and content linked to her racing season and competition schedule.
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