Representative Image / Courtesy: TiffinStash
Toronto-based online marketplace TiffinStash has launched four new weekly Taste Drives, expanding its Indian home-style tiffin offerings in response to customer demand for greater variety.
The new offerings build on the platform’s existing weekly format, which includes five tiffins from five different home kitchens in a single order.
Initially designed to help customers sample sellers before choosing a monthly subscription, the format saw repeat orders as subscribers favored daily changes in kitchens and regional cuisines.
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“We saw customers ordering Taste Drives again and again—not just to trial, but because they genuinely enjoyed having a different seller and cuisine every day,” said Shruti Shah, co-founder of TiffinStash. “That told us variety itself was the value.”
The four new Multi-Cuisine Weekly Taste Drives, now available across the Greater Toronto Area, include a Gujarati/Punjabi Mix for lunch, a Gujarati/Punjabi Mix for dinner, a Multi-Cuisine Combo, and a Multi-Cuisine Non-Veg option. Each drive offers five consecutive days of Indian home-cooked meals prepared by different sellers.
The company said the expansion is supported by its marketplace model, which connects independent Indian home chefs across the GTA and manages coordinated deliveries so customers receive meals from different kitchens each day.
“An individual seller can offer menu variety,” Shah added. “But only a marketplace can offer seller-to-seller variety—where today’s meal comes from one kitchen and tomorrow’s from another, without any extra effort from the customer.”
TiffinStash said it is also developing a 10-day Taste Drive featuring meals from ten different sellers, with details to be announced later. Founded in 2021, the platform offers Indian home-style tiffin subscriptions, catering services, and delivery across the Greater Toronto Area.
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