Quicklly’s Indian meal brand, ‘Just by Quicklly’ / Courtesy: Quicklly
Quicklly, an online U.S.-based marketplace for Indian cuisine, announced Jan. 13 that its ready-to-heat Indian meals brand, Just by Quicklly, is entering major American grocery chains Costco and ALDI.
The expansion marks a broader push to place Indian cuisine into mainstream American retail, moving beyond online-only distribution.
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The retail rollout introduces restaurant-style Indian dishes designed for everyday shoppers. The 'Just by Quicklly' range includes ready-to-eat meals made with rBST-free dairy, grass-fed lamb, antibiotic-free chicken, and long-grain Himalayan basmati rice, with offerings catering to halal, vegan, plant-based, and gluten-free preferences.
“Our vision is to help shape the next evolution of Indian cuisine through strategic partnerships that deliver elevated, immersive food experiences,” said founders Hanish Pahwa and Keval Raj. “Launching with Costco and ALDI allows us to bring the depth and diversity of Indian flavors to more households than ever before.”
At Costco, the initial launch features butter chicken as a flagship product across 81 stores in the Southeast region. The assortment also includes Lamb Vindaloo, reflecting culinary influences from Goa shaped by centuries of Portuguese history.
At ALDI, butter chicken and chicken tikka masala will be available across about 2,500 stores nationwide, representing one of the company’s largest national retail expansions.
Founded in 2017, Quicklly has grown through digital commerce driven by demand for accessible Indian products in the U.S. The partnerships with Costco and ALDI extend the company’s presence from online distribution into large-scale physical retail.
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