Master of aromas Chef Valice brings magic to RoohSF

Each dish is at once a nod to Chef Valice’s Indian culinary roots and a bold experiment born of its Silicon Valley surroundings.

Chef Valice Francis at RoohSF / Roohbayarea/ Food Images-Ritu Marwah

Known as the nose of the culinary industry, Chef Valice can sniff out the magic ingredient that transforms a dish from excellent to unforgettable. At ROOH SF, he presents a menu that’s a vibrant mélange of unexpected pairings—each plate a conversation between his classical training, his rich culinary heritage, and the fresh, inventive spirit of his California home.

ROOH SF serves up California on an Indian plate—vivid aromas, layered textures, yielding centers, and spices that whisper rather than shout. Each dish is at once a nod to Chef Valice’s Indian culinary roots and a bold experiment born of its Silicon Valley surroundings. Pebble Beach–inspired puchkas flirt playfully with Ghirardelli’s deep, velvety chocolatiness, creating moments that are as surprising as they are memorable.

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