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Tanishq opens 10th U.S. store in New England
Massachusetts and neighboring New Hampshire and Connecticut are home to nearly 40,000 Indian households.
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Anushka Pathak - Mon, 23, Mar 2026
- 10:26 EDT
- 26
Tanishq’s 10th U.S. store in Westborough, New England / Courtesy: Tanishq USA
Indian jewelry brand Tanishq formally opened its first New England store in Westborough, Massachusetts, on March 6.
The 4,000-square-foot showroom at 303 Turnpike Road marks the brand’s 10th location in the United States.
The inaugural ceremony, attended by Raghuram S., Consul General of India; State Senator Michael Moore; Westborough County Representative Mark S.; and Town Coordinator Laura Crawford, included ribbon-cutting, traditional diya lighting, and cultural performances.
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Community leaders and dignitaries offered remarks during the program.
Inside Tanishq’s Westborough showroom / Courtesy: Tanishq USAAmrit Pal Singh, head of business - North America for Titan Company, described the Westborough opening as an important milestone. “Opening in Westborough marks an important milestone for Tanishq as we establish our presence in New England,” he said.
“Our 10th location in the United States reflects the growing appreciation for Indian craftsmanship and we’re excited to introduce Tanishq’s heritage of gold artistry and contemporary design while continuing to expand across the U.S.,” he added.
The store offers shoppers the ability to browse more than 5,000 designs spanning bridal jewelry, festive pieces, statement items, and everyday essentials in gold, diamond, and gemstone collections.
The new location is significant, as the Massachusetts region, along with neighboring New Hampshire and Connecticut, is home to nearly 40,000 Indian households.
Tanishq now operates stores in New Jersey, Houston, Dallas, Chicago, Seattle, Atlanta, Santa Clara, Virginia, Orlando, and Boston. The brand, part of the Tata Group, operates more than 400 stores globally and continues rapid U.S. expansion beyond traditional markets.
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