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British exporters eye Indian food market at AAHAR 2026
Led by the British High Commission in India, the UK pavilion features brands like Smylie and Wily's ACV.
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Staff Reporter - Sat, 14, Mar 2026
- 02:59 EDT
- 20
Poster of AAHAR / ITPO via Facebook
A delegation of U.K. based food and drink companies is taking part in a B2B food and hospitality exhibition, titled 'AAHAR 2026', in New Delhi, from March 10 to 14.
Spearheaded by the British High Commission in India, the UK Pavilion is showcasing a broad range of products across high-growth categories including health and wellbeing, dairy, vegan foods, confectionery and soft drinks, seeking to directly engage with Indian importers, distributors, Hotels, Restaurants, and Cafés/Catering operators, modern retail buyers and institutional partners.
ALSO READ: For some small businesses, a tariff refund isn't worth the pain of pursuing it
Held at the Bharat Mandapam, the exhibition provides British exporters a platform to build relationships with key distributors, suppliers and decision-makers across India and the wider South Asian market.
Mark Birrell, Trade Counsellor at the British High Commission in India, highlighted the potential of the event and remarked, "Indian consumers already enjoy a wide range of British food and drink products, but we are determined to help UK exporters to sell even more to this exciting and fast-growing market."
Birrell added, "The new UK-India Free Trade Agreement will support this, with trade becoming faster, cheaper and easier. Our presence at AAHAR 2026 reflects our commitment to strengthening trade ties and working with Indian partners to deliver high-quality, trusted food and drink products from the UK."
The event, organized by the India Trade Promotion Organisation (ITPO), features top British brands like Berrington Pure Spring Water Co, Filberts Fine Foods Limited, Smylie and Wily's ACV.
Discover more stories on NewIndiaAbroad
A delegation of U.K. based food and drink companies is taking part in a B2B food and hospitality exhibition, titled 'AAHAR 2026', in New Delhi, from March 10 to 14.
Spearheaded by the British High Commission in India, the UK Pavilion is showcasing a broad range of products across high-growth categories including health and wellbeing, dairy, vegan foods, confectionery and soft drinks, seeking to directly engage with Indian importers, distributors, Hotels, Restaurants, and Cafés/Catering operators, modern retail buyers and institutional partners.
ALSO READ: For some small businesses, a tariff refund isn't worth the pain of pursuing it
Held at the Bharat Mandapam, the exhibition provides British exporters a platform to build relationships with key distributors, suppliers and decision-makers across India and the wider South Asian market.
Mark Birrell, Trade Counsellor at the British High Commission in India, highlighted the potential of the event and remarked, "Indian consumers already enjoy a wide range of British food and drink products, but we are determined to help UK exporters to sell even more to this exciting and fast-growing market."
Birrell added, "The new UK-India Free Trade Agreement will support this, with trade becoming faster, cheaper and easier. Our presence at AAHAR 2026 reflects our commitment to strengthening trade ties and working with Indian partners to deliver high-quality, trusted food and drink products from the UK."
The event, organized by the India Trade Promotion Organisation (ITPO), features top British brands like Berrington Pure Spring Water Co, Filberts Fine Foods Limited, Smylie and Wily's ACV.
Discover more stories on NewIndiaAbroad
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