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British Asian Trust, JKS Restaurants partner for child protection

The three-year initiative will fund programs to change the lives of vulnerable children.

Executives from the British Asian Trust and JKS Restaurants / Courtesy: British Asian Trust

The British Asian Trust has entered a three-year partnership with UK-based JKS Restaurants to support child protection initiatives.

The collaboration will raise funds for KAWACH, the Trust’s child protection program in India, through multiple initiatives, including a voluntary contribution of GBP 1 (approximately US $1.27) added to customer bills across JKS Restaurants’ outlets.

The group operates prominent restaurants, including Gymkhana, Brigadiers, Ambassadors Clubhouse, and Trishna, to name a few.

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Sunaina Sethi, chief people officer for JKS Restaurants, said the group has supported the British Asian Trust since 2017, and formalizing the partnership aims to provide sustained support while engaging staff and customers.

“Giving back has always been important to us. We have been supporting the British Asian Trust in various ways since 2017, and seeing the impact of their work has been incredibly powerful," she said.

"By formalizing this partnership, we hope to provide stable support as well as further engaging our teams and guests on a cause that will profoundly change the lives of many vulnerable children. We look forward to growing this partnership and the impact it will have over the coming years,” she added. 

Hitan Mehta, chief executive of the British Asian Trust, said the partnership builds on existing support and will expand its impact. “Partnering with JKS Restaurants is a huge privilege. Through their support over many years, they have already helped us make a meaningful difference. This new three-year commitment takes that impact to the next level, and we are deeply grateful. Partnerships like this are vital in helping us create lasting change.” 

Founded in 2007 by King Charles III, then the Prince of Wales, along with British Asian business leaders, the British Asian Trust has reached 18.8 million people across South Asia through programs focused on child protection, education, livelihoods, mental health, and conservation. 

The KAWACH program, launched in 2022, has reached 1.3 million children facing risks such as exploitation, poverty, and limited access to education. The partnership aims to expand support for vulnerable children and families across India. 

JKS Restaurants, founded by the Sethi family in 2008, operates 35 restaurants and holds multiple Michelin stars and Bib Gourmand recognitions. The group also includes Karam Sethi, responsible for food and concept development, and Jyotin Sethi, CEO, who oversees operations.

Discover more at New India Abroad.

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