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Where to shop for traditional ethnic and Navratri clothing in the USA
Indian boutiques, online retailers, and direct-to-consumer brands offer Navratri-specific attire for American shoppers.
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Pranavi Sharma - Tue, 16, Sep 2025
- 23:09 EDT
- 10
With both in-person and online options, shoppers across the U.S. can access a range of clothing and accessories suited for Navratri celebrations. / Palkhi Fashion
As Navratri approaches, Indian American communities across the United States are preparing for the festival by shopping for traditional clothing and accessories. Options range from local boutiques in Indian neighborhoods to large online platforms and Indian brands that ship directly to the U.S.
Several online stores based in the United States have expanded their offerings for festival shoppers. Karmaplace features curated collections of Navratri wear, including chaniya cholis, kurtas, and jewelry, with the added option of custom stitching. Raji Ramniq offers designer outfits that merge traditional styles with modern cuts. Palkhi Fashion specializes in women’s ethnic wear, while Etsy hosts a wide marketplace of handcrafted “Navratri special” clothing from independent sellers. Glamourental focuses on premium designer outfits, including lehengas and kurtas.
ALSO READ: Navratri 2025 fashion: A style guide for Gen Z, millennials and Gen X
Indian brands are also catering to the U.S. market by shipping directly. Soch lists Navratri and Garba dresses on its international website. Kalki Fashion provides a wide selection of traditional and Indo-Western outfits, while Mirraw.com offers lehengas and chaniya cholis. Biba ships suits, kurtis, and Anarkali sets as part of its Navratri collection.
Physical shopping remains an option in areas with significant Indian populations. Mohar Indian Clothing Boutique in Herndon, Virginia, carries lehengas, sarees, and jewelry. Ethnic Pehnava in Westborough, Massachusetts, offers festive attire for different occasions. Kalaketan in California specializes in Indian and Pakistani clothing and accessories. Beyond individual stores, larger Indian markets in Edison, New Jersey, the Bay Area in California, and Houston, Texas, provide multiple boutiques for festival shopping.
For Navratri festivities, women often choose outfits such as chaniya cholis with mirror work, lehenga cholis, or kurti and Anarkali sets for puja ceremonies. Men typically opt for kurta pajamas, dhotis, or kurtas paired with Nehru jackets. Accessories like jhumkas, bangles, necklaces, and traditional footwear such as juttis are commonly added to complete the attire.
With both in-person and online options, shoppers across the U.S. can access a range of clothing and accessories suited for Navratri celebrations.
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