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Ashwani Dhar appointed CEO of Ohio non-profit
Dhar joined VIA Institute on Character after a 16 year stint at Adlucent.
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Staff Reporter - Sat, 24, Jan 2026
- 02:35 EST
- 25
Ashwani Dhar / Ashwani Dhar via LinkedIn
Ohio based non-profit, VIA Institute on Character, announced the appointment of Ashwani (Ash) Dhar as its new Chief Executive Officer.
Dhar joins VIA at a key phase of its growth, as it seeks to "expand its global reach while deepening its commitment to scientific excellence, accessibility, and real-world impact across personal development, health, workplaces, coaching, and education in service of greater human flourishing," as per the company.
Ashwani brings decades of executive leadership experience in technology-enabled services and purpose-driven organizations. He has a proven track record of building enduring institutions grounded in strong values, strategic clarity, and people-first cultures.
Most recently, as CEO of Adlucent, a performance marketing agency, he drove consistent growth while prioritizing long-term value creation, inclusive leadership, and organizational trust—principles that strongly align with VIA’s commitment to scientific integrity and its nonprofit mission.
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VIA's founder and chairman, Dr. Neal Mayerson, underscored the significance of the appointment and remarked, "Character strengths are the human qualities that help people learn, connect, and thrive. VIA's role has always been to bring the best of science to this deeply human work."
He added. "Ashwani's leadership experience and values alignment give me great confidence that VIA will continue to grow with both rigor and heart."
As CEO, Dhar will collaborate closely with VIA’s board, faculty, staff, and global community to grow the organization’s impact while safeguarding its core values, scientific rigor, global accessibility, and public service.
Expressing joy over his appointment, Dhar said, "VIA's work sits at the intersection of science and humanity. Giving people everywhere access to a common language for their strengths is both powerful and deeply practical. I'm honored to join VIA and to help extend this work to more communities, cultures, and life stages around the world."
Dhar holds a degree in Engineering from the University of Pennsylvania, a degree in economics and finance from the Wharton School and a Management degree from Harvard Business School.
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