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US smartphone market sees sluggish growth as India-made phones surge, Canalys says
iPhone shipments declined by 11 percent while Samsung shipments grew 38 percent in the second quarter.
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Reuters - Mon, 28, Jul 2025
- 23:52 EDT
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People use their phones to take visuals of the White House as they gather to watch the annual fireworks display during Fourth of July celebrations in Washington, D.C., U.S., July 4, 2025. / REUTERS/Ken Cedeno
The United States smartphone market grew just 1 percent in the second quarter as vendors front-loaded device inventories amid tariff concerns, while supply chain negotiations between China and the United States boosted shipments of Indian-made phones, research firm Canalys said on July 28.
The imposition of U.S. tariffs has prompted smartphone makers to reorganize their supply chains to avoid higher import costs and protect their margins.
China, a major hub for electronics manufacturing, has been targeted by significant tariffs, pushing hardware makers to explore other Asian countries to maintain low production costs.
In response to tariffs, Apple earlier this year sought to make most of its iPhones sold in the United States at factories in India.
However, the move drew criticism from U.S. President Donald Trump, who threatened additional tariffs on the Cupertino-based company if it did not produce domestically.
ALSO READ: Trump threatens 25% tariff on Apple if iPhones not manufactured in US
"India became the leading manufacturing hub for smartphones sold in the US for the very first time in Q2 2025, largely driven by Apple's accelerated supply chain shift to India amid an uncertain trade landscape between the US and China," said Sanyam Chaurasia, Principal Analyst at Canalys.
"The market only grew 1 percent despite vendors front-loading inventory, indicating tepid demand in an increasingly pressured economic environment and a widening gap between sell-in and sell-through," said Runar Bjorhovde, Senior Analyst at Canalys.
The share of U.S. smartphone shipments assembled in China fell from 61 percent in the second quarter of 2024 to 25 percent in the second quarter of 2025.
India picked up most of the decline, with Indian-made smartphone volume growing 240 percent year-on-year.
iPhone shipments declined by 11 percent while Samsung shipments grew 38 percent in the second quarter.
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