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The boom in vedic wellness: From Ayurveda to meditation apps
Are Ancient Indian Spiritual Practices Quietly Reshaping America’s Wellness Industry?
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Manvi Pant - Sat, 03, Jan 2026
- 12:26 EST
- 83
Representative Image / Generated using AI
America’s Vedic moment is no longer a whisper—it’s a takeover, from influencers sipping turmeric shots after hot yoga to CEOs booking “silent retreats” reminiscent of Vipassana, a full-blown cultural shift is underway.
Clearly, a lot is happening behind flanked curtains. What started as a trickle of curiosity about yogic living has grown into a billion-dollar industry. More striking, however, is how it spread: not through glossy marketing campaigns, but mainly through the Indian diaspora gently exporting their everyday practices, one cup of chai, one asana, one home remedy at a time.
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