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Indian-managed Rutgers team wins Omnicom health contest
Rutgers University-Newark team dedicated five weeks to building an advertising campaign, named “Silence is the Heaviest Load We Carry.”
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Rwittika Chakraborty
- Sat, 13, Dec 2025
- 02:14 EST
- 20
Members of the Rutgers team pose with Professor Madhavi Chakrabarty. / Nora Luongo, Rutgers Business School website.
A team of Rutgers University-Newark students, managed by Indian-origin psychology student Aparna Mathur, has won a first-place prize of $10,000 and the opportunity for each student to intern with Omnicom Health in the company’s annual Health of Advertising Brand Challenge.
In the competition, students were asked to create a campaign to raise awareness about obesity. The Rutgers University-Newark team dedicated five weeks to building an advertising campaign titled “Silence is the Heaviest Load We Carry.”
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