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Parul Butala takes helm of U-Haul's real estate arm
She will oversee property acquisitions, development services, and the company's growing real estate portfolio across North America.
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Bhavana P - Wed, 05, Aug 2026
- 17:16 EDT
- 37
Parul Butala / AMERCO Real Estate
Phoenix-based do-it-yourself moving and self-storage company U-Haul Holding, has appointed Indian-American architect Parul Butala as president of AMERCO Real Estate Co. (AREC), the company's real estate arm.
Butala succeeds Matt Braccia and will lead AMERCO Real Estate Co., which manages U-Haul's real estate acquisitions and development services. Established in 1974, the company oversees U-Haul's real estate portfolio, which includes 2,431 owned-and-operated locations across all 50 U.S. states and 10 Canadian provinces.
Butala has been with the U-Haul organization since 1994. She began her career as a staff architect with the AREC construction group before spending a brief period with the U-Haul Risk Management team in the early 2000s. She later returned to the real estate division and has served as AREC's director of land use and planning since 2019.
Also read: Emerson appoints Rudy Sengupta as chief technology and AI officer
Reflecting on her three decades with the company, Butala said the experiences and mentorship she received had shaped both her career and leadership style. Looking ahead, she said her priorities include strengthening communication across teams, supporting field operations, and improving how the company acquires, develops, and delivers properties. She also said she hopes to foster a culture built on trust, accountability, collaboration, and continuous improvement.
“I am honored and grateful for the opportunity to serve as AREC President. I would like to thank (U-Haul CEO) Joe Shoen for his confidence in me and for this opportunity. Over the past 30 years, I have had the privilege of learning from Joe, my colleagues, and the many talented people across our Company. Those experiences have shaped both my career and my approach to leadership,” Butala said in a statement.
Butala holds a Master of Science in Architecture from California Polytechnic State University, San Luis Obispo, and a Master of Business Administration from Arizona State University.
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