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NextRoll promotes Vibhor Kapoor to CEO
A longtime NextRoll executive and former Adobe and Microsoft leader, Kapoor takes over after four years in senior roles at the company.
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Staff Reporter - Fri, 30, Jan 2026
- 15:28 EST
- 15
Vibhor Kapoor / LinkedIn (Vibhor Kapoor)
San Francisco-based marketing technology company NextRoll has elevated Indian-origin executive Vibhor Kapoor to the role of chief executive officer, effective Feb. 1.
Kapoor, who currently serves as chief business officer, succeeds Roli Saxena, who will move into the roles of executive chair of the board and chief strategy officer.
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The leadership transition comes as the digital advertising industry undergoes structural shifts alongside expansion, with marketers increasingly directing spend toward connected TV, digital out-of-home and artificial intelligence-driven marketing, even as traditional display advertising faces rising competition and margin pressure.
“As our industry evolves, we need relentless operational focus alongside clear, sustained investment in the future,” Saxena said in a statement. “This transition allows us to do both. Vibhor is a proven operator with deep knowledge of our business, and I’m excited to support him as CEO while focusing my energy on NextRoll’s long-term innovation and growth strategy.”
Kapoor has held senior leadership positions at NextRoll for the past four years, including chief marketing officer and chief business officer. In these roles, he oversaw product management, marketing, partnerships and revenue strategy, and played a key role in unifying the company’s advertising and account-based marketing offerings under the AdRoll brand.
The company said his work strengthened product positioning and go-to-market execution while advancing AdRoll as a full-funnel, privacy-focused advertising platform.
Before joining NextRoll, Kapoor held senior marketing and go-to-market leadership roles at Adobe, Box and Microsoft, bringing nearly three decades of experience across enterprise software, cloud platforms and digital marketing.
“NextRoll is clear on where we win and what it takes to execute,” Kapoor said. “I’ve seen this business from every angle, and my job as CEO is to turn that clarity into consistent performance, stronger customer outcomes and a business that scales with discipline.”
Kapoor holds an master’s in business administration in marketing, management strategy and entrepreneurship from Northwestern University’s Kellogg School of Management.
He has also completed a management development program in marketing, finance and organizational behavior at XLRI Jamshedpur, and earned a Bachelor of Technology in engineering from the Indian Institute of Technology (Banaras Hindu University), Varanasi.
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