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Indian-origin startup launches biometric film audience testing platform
A film previously tested with the platform later achieved a 98% Rotten Tomatoes score, validating its predictive power for studios.
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Bhavana P - Mon, 25, Aug 2025
- 14:12 EDT
- 41
Vijay Anand, founder of Quanten Media / LinkedIn
An Indian-origin startup is bringing a data-driven revolution to Hollywood by tackling one of the entertainment industry’s biggest challenges: predicting audience response before release.
Quanten Media, founded by entrepreneur Vijay Anand, has built the world’s first biometric-based audience testing platform, designed to help studios reduce costly failures in a $150 billion global market where 93 percent of films and shows do not succeed commercially.
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