Indian-origin startup launches biometric film audience testing platform

A film previously tested with the platform later achieved a 98% Rotten Tomatoes score, validating its predictive power for studios.

Vijay Anand, founder of Quanten Media / LinkedIn

An Indian-origin startup is bringing a data-driven revolution to Hollywood by tackling one of the entertainment industry’s biggest challenges: predicting audience response before release.

Quanten Media, founded by entrepreneur Vijay Anand, has built the world’s first biometric-based audience testing platform, designed to help studios reduce costly failures in a $150 billion global market where 93 percent of films and shows do not succeed commercially.

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