India hosts tourism roadshow in Seoul / X/@IndiainROK
The Embassy of India in Seoul hosted a tourism roadshow, “Incredible India – Explore the Extraordinary,” on March 16 at Sevit Island, bringing together government officials, travel industry representatives, and tour operators to spotlight India as a global travel destination.
The roadshow commenced with the traditional Lighting of the Lamp ceremony, led by Ambassador Gourangalal Das, Lee Jin-seok, President of the Korea Association of Travel Agents (KATA), and Abhishek Gupta, television personality and restaurateur.
According to a post on X by the embassy, Ambassador Das, in his welcome remarks, highlighted that people-to-people ties continue to strengthen the India–Korea special strategic partnership, especially in tourism.
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Das also encouraged Korean stakeholders to view India as a destination as well as a long-term partner offering diverse opportunities.
The Mission hosted the tourism roadshow “Incredible India – Explore the Extraordinary” on 16 March 2026 at Sevit Island, bringing together approximately 120 stakeholders from the Korean travel industry, media, and travel writers.
— India in ROK (@IndiainROK) March 19, 2026
The event commenced with the traditional Lighting… pic.twitter.com/a29CdtSw6K
The event, attended by about 120 representatives from South Korean travel agencies and tour operators, featured presentations on luxury tourism, Buddhist heritage circuits, yoga and wellness, adventure tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) opportunities in India.
The roadshow also included an interactive yoga session and a Kathak dance performance showcasing India’s cultural heritage, along with experiential displays of Indian tea, cuisine, handicrafts, and textiles.
India’s tourism promotion in Seoul comes as both nations show increasing interest in expanding people-to-people connections through travel and cultural exchange, with the roadshow being a part of broader strategic efforts by India’s tourism sector to boost foreign arrivals and reinforce its position as a compelling destination for international travellers.
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