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Truly Indian rolls out desi rebrand in U.S.
Handmade in India using traditional methods, Truly Indian’s offerings include frozen samosas, street wraps, naan, vegan curries, flavored rice, and cooking sauces.
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Malvika Choudhary - Fri, 12, Sep 2025
- 16:26 EDT
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From samosas, naan, and Indian street wraps to vegan curries, flavored rice, and cooking sauces—discover Truly Indian’s authentic, ready-to-eat Indian meals. / ADF Foods Ltd. dba Truly Indian Foods
Truly Indian, a brand owned by Mumbai-based ADF Foods Ltd., introduced new packaging across its U.S. product line, inspired by the vibrancy of India’s street food culture.
The redesign, created in collaboration with New York design director Andrew Bly, reflects the company’s motto, “Taste the Real India,” while highlighting the color, energy, and heritage behind its recipes.
Also Read: How America’s top Indian restaurants are redefining tradition
Handmade in India using traditional methods, Truly Indian’s offerings include frozen samosas, street wraps, naan, vegan curries, flavored rice, and cooking sauces.
“The proudest moment for us came when our teams in India said the new design finally captures the beauty and authenticity of what they create,” said Rasa Kumar, senior vice president. He described the rebrand as “our love letter to India, and to everyone who makes Truly Indian truly special.”
The rollout builds on the brand’s expansion in the U.S. market. In 2024, Truly Indian introduced its products at Natural Products Expo West and later placed frozen naan in more than 500 Whole Foods stores nationwide.
Operated by ADF Foods, a fourth-generation family-owned company established in 1932, Truly Indian manufactures in three facilities in India and exports over 400 products to 55 countries.
The company also emphasizes sustainability and community impact, noting that nearly 65 percent of its workforce in India are women.
Its plants are equipped with renewable energy infrastructure and water filtration systems, while ingredients are sourced locally to support Indian farmers. With the rebrand, ADF Foods projects Truly Indian will generate $1 million in revenue in FY25 as it expands into more than 1,500 stores globally.
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