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Navratri 2025 fashion: A style guide for Gen Z, millennials and Gen X
From bold colors to sustainable fabrics, Navratri wardrobes this year reflect generational choices in style.
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Pranavi Sharma - Tue, 16, Sep 2025
- 23:05 EDT
- 12
Representative image / AI generated
Navratri begins on Sept. 22 this year, and clothing stores across the U.S. and India are already reporting brisk sales of traditional wear. For many, the nine-day festival is not only about ritual but also about dressing up, and the choices people make often reflect their generation.
Gen Z shoppers are gravitating toward lighter fabrics and experimental silhouettes. Cropped cholis with wide-legged pants, short kurtas paired with sneakers, and mirror work jackets are in high demand. Many in this age group are also turning to thrifted or rental outfits, valuing both affordability and sustainability.
Millennials, now balancing careers and family life, are leaning toward pieces that blend practicality with tradition. Cotton lehengas, printed dupattas, and fusion wear that can be repurposed beyond Navratri are common picks. Accessories are subtle—oxidized earrings or a single statement necklace—rather than head-to-toe embellishment.
ALSO READ: Navratri 2025 style guide: The perfect outfit for every body shape
Gen X, meanwhile, is staying closer to convention. Brightly colored saris, silk kurtas, and embroidered dupattas dominate their wardrobes. Comfort is key, but there is also an emphasis on craftsmanship and fabrics that last. Many prefer investing in fewer but higher-quality outfits, often from trusted artisans or long-standing stores.
Across all groups, color trends for Navratri 2025 are clear: shades of orange, deep blue, and emerald green are selling quickly. Online platforms are seeing a rise in orders for regional styles, from Bandhani prints of Gujarat to South Indian silk.
What stands out this year is how each generation is approaching the festival through its own lens. For the youngest, style is flexible and experimental. For millennials, it is about balancing tradition with functionality. For Gen X, it is about continuity and quality. The result is a diverse but distinct Navratri wardrobe landscape, reflecting not just fashion but also broader generational priorities.
This year’s festival may look different in how people dress, but the act of showing up in color and style—whether on the dance floor or at home gatherings—remains at the heart of Navratri.
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