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University of Cincinnati names Rashmi Adaval visual marketing chair
In her new role, Adaval will advance research on visual communication, enhancing signage strategies and consumer understanding through behavioral insights.
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Bhavana P - Fri, 08, Aug 2025
- 14:48 EDT
- 34
Rashmi Adaval / University of Cincinnati
Rashmi Adaval, an Indian-American expert in visual information processing, has been named the new James S. Womack/Gemini chair of Signage and Visual Marketing at the University of Cincinnati's Carl H. Lindner College of Business.
Adaval, a marketing professor in the University, succeeds professor emeritus James Kellaris. Known for her in-depth research on how consumers interpret visual cues, narratives, and product design, Adaval views this appointment as an opportunity to deepen her exploration into how visual communication influences consumer behavior.
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“I consider how consumers notice and interpret visual information in advertising and in product design. This research chair will allow me to continue my work in this area and will ultimately benefit the signage industry as well as marketers that desire to effectively and efficiently present information to their customers,” she said.
Karen Machleit, professor and head of the marketing department at Lindner, praised Adaval’s appointment. “Kellaris contributed significantly to both research and partnerships, and Adaval is the perfect researcher to succeed him. She is already known for her research on visual information processing, and she will continue to advance knowledge in signage and visual communication.”
Before joining the University of Cincinnati, she was a faculty member at the Hong Kong University of Science & Technology, where she served as the founding director of the Behavioral Sciences Research Lab and Faculty Fellow at the Institute of Emerging Market Studies.
She was also the James F. Towey Faculty Fellow at the University of Illinois. Widely published in top marketing and psychology journals, she has held editorial roles in leading academic publications.
Adaval holds a PhD from the University of Illinois at Urbana-Champaign, M.S., from the University of Illinois at Urbana-Champaign, and a B.S. from Bangalore University, India.
Established in 2007 by Sharon and James Weinel, the Womack/Gemini Chair was created to foster a strong partnership between academia and the signage industry.
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