In India, $1 housekeepers spark a consumer, worker frenzy despite safety risks

In a country with an entrenched culture of outsourcing household work, Indian startups Pronto and Snabbit and listed rival Urban Company are training thousands of domestic helpers.

Laxmi, an employee with Pronto cleans a house with a broom in New Delhi, India, March 23, 2026.

Credit: REUTERS/Bhawika Chhabra

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