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Ajay Devgn's Scotch brand bags global recognition

Currently available only in Mumbai, the brand will execute a phased rollout in other cities in coming months

Ajay Devgn with the Cartel Bros team / The GlenJourneys

Bollywood superstar's Ajay Devgn's luxury single malt brand The GlenJourneys has achieved global recognition, winning two awards for its GlenJourneys Cask Series.

Crafted in the Scottish Highlands, in collaboration with Cartel Bros, this limited-edition whisky is aged for 21 years in hand-selected American oak casks. It delivers a rich, smooth, and complex flavour profile with notes of vanilla, ripe fruit, and a lingering whisper of smoke.

The brand recently won the 'Best Single Malt Scotch Whisky' title at the India Wines & Spirits Awards 2025 and a Gold Medal at the Spirits Selection Awards in Mexico.

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Priced at ₹6,409 ($72.3), the Cask Series delivers a rich, layered expression that balances depth, smoothness, and complexity — qualities that have struck a chord with global connoisseurs and critics alike.

Devgn, Co-founder of The GlenJourneys, described the acheivement as both humbling and inspiring. Describing the journey of the brand, he said, "The GlenJourneys was born from a vision to craft something timeless, a whisky that tells a story of passion, perseverance, and artistry."

He further said, "These awards reaffirm that we're on the right path. Our goal has always been to put India on the global whisky map, and this win motivates us to keep raising the bar for excellence."

Mokksh Sani, Devgn's partner in this venture and Co-founder of Cartel Bros, added, "India's luxury spirits market is evolving rapidly, and The GlenJourneys represents that evolution."

Talking about the achievement, he added, "For the brand to earn such global acclaim so early in its journey is truly special. Each bottle reflects years of patience, artistry, and an unwavering pursuit of perfection. These awards remind us that authenticity and craftsmanship continue to speak the universal language of excellence."

Currently available at select retail outlets across Maharashtra, The GlenJourneys Cask Series will see a phased rollout to other metro cities in the coming months marking the beginning of an exciting new chapter for Indian-owned luxury spirits on the world map.

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