Ray- Ban maker shares hits all-time high as investors bet on Meta AI glasses boom
October 2025 11 views 1MIN 58SECThe stock surge comes after the company reported its best quarterly performance ever, as investor excitement builds around the company’s AI-powered smart glasses, developed in partnership with Meta, and unveiled by Meta CEO Mark Zuckerberg at an event last month. :: September 17, 2025 "This is Meta Ray-Ban display. These are glasses with the classic style that you'd expect from Ray-Ban. But they're the first AI glasses with a high resolution display and a whole new way to interact with them. The Meta neural band." The latest models, priced between $379 and $799, are already selling in select stores, with expansion to more countries planned for 2026. EssilorLuxottica on Thursday reported third-quarter sales growth of 11.7% to more than $8 billion dollars —beating expectations. Analysts say the smart glasses, while still a small part of the company’s revenue, are now a major growth driver. Barclays even called them the most disruptive innovation since mobile phones.
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