ADVERTISEMENT
ADVERTISEMENT
Ram Kapoor joins Carnegie Mellon as associate marketing VP
At Berkeley, Kapoor led the development and rollout of the campus’s first comprehensive institutional branding initiative.
-
1759163132.png)
Anushka Pathak - Thu, 15, Jan 2026
- 14:28 EST
- 13
Ram Kapoor / Courtesy: Carnegie Mellon University (CMU)
Carnegie Mellon University (CMU) has appointed Indian American marketing executive Ram Kapoor as associate vice president for marketing and brand strategy.
He will join the University Communications and Marketing (UCM) team, effective March 2.
In his new role, Kapoor will oversee the university’s marketing strategy, including brand campaigns, cross-campus messaging, and initiatives aimed at expanding regional, national, and international visibility. He will work with senior communications leadership to develop and assess integrated marketing strategies, a release noted.
ALSO READ: Raunak Chandra appointed SMBC Executive Director
Kapoor joins Carnegie Mellon after more than a decade in senior marketing leadership roles within the University of California system. He spent 10 years at the University of California, Berkeley, and two years at the system office, which oversees multiple campuses, medical centers, and national laboratories.
During his tenure at Berkeley, Kapoor led the development and rollout of the campus’s first comprehensive institutional branding initiative, including the creation of a unified brand framework across academic and administrative units. He also oversaw large-scale marketing campaigns and helped establish an internal agency model to deliver design, digital, and advertising services.
“Carnegie Mellon has an impressive legacy of innovation and a unique brand heritage,” Kapoor said. “This is an opportune moment for the university to enhance its visibility, cement its global stature, and create a cohesive and resonant CMU brand.”
Tysen Kendig, vice president for UCM, said Kapoor’s experience across the University of California system and global brand agencies positions him to guide Carnegie Mellon’s branding efforts. “In an era defined by intense competition and rapid digital transformation, the demand for sophisticated marketing leadership in higher education is critical,” he added.
Kapoor holds a master of business administration degree from the Indian Institute of Management and a bachelor’s degree in mechanical engineering from the Indian Institute of Technology (IIT).
His work has received recognition from several industry bodies, including the Council for Advancement and Support of Education and international advertising and marketing awards.
Discover more at New India Abroad.
Related
ADVERTISEMENT
ADVERTISEMENT
E Paper
Video
Comments
Start the conversation
Become a member of New India Abroad to start commenting.
Sign Up Now
Already have an account? Login