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Prath Reddy becomes CEO of New York-based Percent
A member of the founding team since 2018, Reddy has played a key role in shaping the company's strategy.
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Staff Reporter - Mon, 22, Jun 2026
- 01:03 EDT
- 26
Prath Reddy / Percent
New York-based private credit platform Percent has appointed Indian-origin finance leader Prath Reddy as its chief executive officer, the company announced on June 18.
Reddy, who will succeed co-founder Nelson Chu as Chu transitions to the role of executive chairman, will lead Percent's next phase of growth as it expands its liquidity infrastructure and institutional asset management capabilities in the private credit market.
Reddy is also a co-founder of the company and former president of the company. The company said the move comes as it evolves from a digital marketplace for private credit transactions into a broader institutional platform serving the asset class.
A member of the founding team since 2018, Reddy has played a key role in shaping the company's strategy, operations, origination, structuring, and distribution functions.
Before joining Percent, he worked in debt capital markets at UBS Investment Bank, where he originated and structured fixed-income securities for public and private corporations.
He has also worked in financial leadership roles at companies including Pursuit Funds, Velvet, Daylit, and Anzen.
Talking about his appointment, Reddy said in a statement, "Private credit is entering a more demanding phase. Asset managers and capital partners are asking for better data, real liquidity, and clearer ways to access and assess differentiated exposure."
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Prath Reddy continued, "Percent has spent eight years building for exactly this. With the foundation that Nelson has already laid, my focus as Percent's new CEO is to scale the platform responsibly, expand our institutional asset management and trading capabilities, and continue bringing public-market discipline to private credit."
Chu also hailed Reddy's contributions and spoke optimistically about Reddy's leadership. He said, "Prath has been instrumental in building Percent from day one, and as executive chairman, I'll be staying close to support what comes next under Prath's leadership."
In his new role as executive chairman, Chu will focus on long-term strategy, corporate governance, and supporting the executive team as the company continues to scale.
"We are entering one of the most exciting periods in Percent's history. This transition represents a natural evolution for Percent as it moves from product validation to market-wide adoption," said Marshall Lux, Percent board member.
He continued, "Prath's deep capital markets expertise and operational history make him the ideal leader to drive this next phase of institutional expansion. With Nelson guiding governance and long-term strategy as executive chairman, the company is structured for long-term growth and continued innovation."
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