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Operations in India backbone of US AI results: Study
The study suggested that while India leads piloting and scaling AI efforts, it lacks the framework to measure returns.
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Staff Reporter - Tue, 25, Nov 2025
- 22:41 EST
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Saurabh Sharma, COO, ProHance (left) with Karthik Padmanabhan, Managing Partner, Zinnov / Handout: ProHance
At a time when U.S. companies are facing heightened scrutiny over AI spending and outcomes, their operations in India are proving to be the most effective tool in generating not just returns but also in sustaining global competition, as per a study by Zinnov and ProHance.
Titled, 'Navigating AI ROI: How India Operations of Global Enterprises Can Unlock Scalable Enterprise Value', the study surveyed over 160 business and technology leaders to find out how AI ambitions are being turned into results.
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The study also found that 92 percent of India operations of global enterprises are piloting or scaling AI initiatives, yet 70 percent lack structured frameworks to measure ROI.
"For U.S. enterprises, India has become an essential extension of their innovation ecosystem, not an alternative to it," said Karthik Padmanabhan, Managing Partner, Zinnov.
Padmanabhan added, "The conversation has moved beyond adoption to accountability. The next competitive frontier for AI is proving business impact — faster innovation, higher accuracy, and differentiated customer experiences."
The research identified four critical enablers for sustainable AI scaling, unified data and infrastructure, domain-specific talent, robust governance, and measurable adoption depth. Together, these elements help enterprises move from AI experimentation to accountable growth.
Saurabh Sharma, COO of ProHance added, "The study reinforces that AI ROI isn't a regional conversation, it's a global one."
He further said, "India operations offer the scale and depth for enterprises to operationalize AI models developed in the U.S., helping transform pilot outcomes into enterprise-wide impact."
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