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Indian-origin Kruti Patel Goyal to be new CEO of Etsy
This appointment comes as Josh Silverman has decided to step down as CEO, effective December 31, 2025.
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Staff Reporter - Thu, 30, Oct 2025
- 01:26 EDT
- 22
Kruti Patel Goyal / Kruti Patel Goyal via LinkedIn
Etsy, Inc., the global online marketplace connecting millions of creative buyers and sellers, on Oct.29 announced a leadership transition. Effective January 1, 2026, Indian-origin Kruti Patel Goyal, currently President and Chief Growth Officer, will take over as Chief Executive Officer and join the company’s Board of Directors.
Josh Silverman, who has served as CEO since 2017, will step down from the role at the end of 2025 and assume the position of Executive Chair through December 31, 2026. Fred Wilson, Etsy’s current Board Chair since 2017, will step down from that role but continue to serve as a member of the Board.
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“After over eight years as Etsy’s CEO, I’ve decided that this is the right time for me to hand over the leadership baton to the next generation,” said Silverman.
“It has been an honour to lead Etsy and help foster creativity and self-expression in a world increasingly shaped by automation," he said of Goyal. "Kruti is fabulously talented and the right leader to guide the business forward. In addition to her tremendous success as CEO of Depop, over the past year Kruti has evolved and led Etsy’s strategic growth initiatives, which has led to improving top-line performance. She’ll bring deep experience, a strong understanding of our customers, and a clear, forward-looking vision for Etsy’s future as our next CEO.”
Fred Wilson praised both leaders, noting the significance of the transition for Etsy’s next phase. “We have full confidence in Kruti’s ability to lead Etsy into its next chapter, serve our sellers and buyers, and deliver value to our stakeholders,” Wilson said.
“The Board has been actively engaged in rigorous succession planning, and today’s announcement reflects the exceptional contributions and leadership that Kruti has demonstrated during her tenure," he said of Goyal. "I want to thank Josh for his visionary leadership over the past eight years. During that time, Etsy has grown in many dimensions — the number of shoppers has more than tripled, GMS has grown fourfold, revenue has grown nearly eightfold, and Etsy’s share price has appreciated by more than seven times — all while staying true to its mission of keeping commerce human.”
Goyal expressed excitement about leading Etsy into the future, saying, “I’m honoured and excited to step into the CEO role at Etsy at such a pivotal time. As customer needs continue to evolve, Etsy will too — but we’ll do it in a way that stays true to who we are, leaning into what makes us different: human connection, our sellers’ creativity, and a distinctly personal shopping experience. I believe that we have been on the right track this year in our efforts to return our core marketplace to GMS growth and deliver value to our community and our shareholders.”
Currently serving as Etsy’s President and Chief Growth Officer, Goyal oversees Product, Engineering, Marketing, Customer Support, Trust & Safety, Strategy, and Operations. She previously led Depop as CEO, where she helped nearly double both gross merchandise sales and the buyer base, while also earning the company a spot on TIME’s list of the 100 Most Influential Companies of 2024.
Before that, Goyal spent over a decade at Etsy in roles such as Chief Product Officer, Head of Marketplace Integrity & Trust & Safety, and leader of International Growth and Corporate Development. Her earlier career includes roles in strategy and business development at Viacom, growth equity at General Atlantic, and M&A at Morgan Stanley.
Founded in 2005 and headquartered in Brooklyn, New York, Etsy operates two-sided online marketplaces that connect creative entrepreneurs and shoppers across the globe.
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