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Indian American founders revolutionize brand visibility on AI tools
Rishabh Jain and Shreyas Kumar co-founded FERMÀT, an AI native commerce platform that optimizes shopping experiences, in 2021.
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Jeffin T. Kaleekal - Wed, 19, Nov 2025
- 02:52 EST
- 30
Rishabh Jain and Shreyas Kumar / Rishabh Jain via LinkedIn and Shreyas Kumar via LinkedIn
Rishabh Jain and Shreyas Kumar's California based AI company, FERMÀT, has announced the launch of its AI Search Commerce Engine, the first platform to be built aimed at helping retail brands measure visibility, generate shoppable content, and drive conversions from AI-powered answer engines including ChatGPT, Claude, and Gemini.
FERMÀT's latest venture seeks to address a critical gap in leveraging information from nearly a billion weekly product searches on AI tools like Grok.
The new tool is made all the more essential with Google leveraging AI to address google searches. Google recently switched to a model where responses to googled queries are answered by AI with information from websites, without the users having to open any particular website for the information.
ALSO READ: Indian American AI pioneer Soumith Chintala to leave Meta
"Two years ago, my co-founder Shreyas and I launched FERMÀT Funnels to solve how brands convert the traffic they pay for," said Rishabh Jain, CEO and Co-founder of FERMÀT.
He added, "Now we're tackling an even bigger challenge: how do you convert people who are discovering products through AI Search? LLMs aren't search engines; they're answer engines, and they require an entirely new strategy."
FERMÀT's AI Search Commerce Engine delivers three capabilities for retail brands. Firstly, it monitors high-intent consumer prompts using SEO, marketing, catalog, and review data. Then it automatically generates brand-owned, shoppable content optimized for large language models and hosted on the brand’s own domain. Finally, it measures visibility and conversions with attribution, competitor benchmarking, and real-time prompt expansion.
The company also promises measurable results for brands. According to the company, brands will witness a 2x increase in visibility across high-intent product categories, it will also feature in shoppable articles frequently cited by ChatGPT in consumer searches, and get direct e-commerce conversions tracked to content generated by its AI engine.
"We've spoken with hundreds of retail brands over the past few months, and one thing is clear: content optimized for answer engines like ChatGPT is a must-have for 2026," remarked Rishabh Jain.
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