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How Kamana Bhaskaran turned everyday desi hacks into cultural representation

The first groundbreaking moment for Bhaskaran happened when she started shooting a series called “Desi Hack.

Kamana Bhaskaran / Provided

During the pandemic, as kitchens, living rooms, and bedrooms doubled as workstations and studios, Indian American creator Kamana Bhaskaran quietly began sharing quick, interesting DIY hacks and slices of everyday life online.

Her simply shot, culturally nuanced videos soon struck a chord, quickly reaching millions within 24hours. This viral success turned Bhaskaran into a much-loved storyteller of Indian American culture. 

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