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India Lounge draws crowds at Brooklyn’s Milna Market
The Consulate showcased products under India’s ODOP initiative, including artisanal chocolates and taffy.
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Staff Reporter - Tue, 19, May 2026
- 03:51 EDT
- 19
Poster of the India Lounge at Milna Market / Indian in New York via X
The India Lounge emerged as a major attraction at the Milna Market, a curated South Asian marketplace held at Industry City in Brooklyn, New York, on May 17.
The event attracted more than 10,000 visitors and featured more than 60 South Asian brands and businesses across food, fashion, jewelry, beauty, fragrance, home, lifestyle and art.
The event was also attended by representatives of the Consulate General of India in New York. The Indian Consulate described the event as “a vibrant celebration of India’s craftsmanship, cuisine and entrepreneurial spirit in the heart of New York.”
Organized as a modern bazaar celebrating South Asian heritage and entrepreneurship, the event included activities such as carrom, henna and cultural experiences throughout the day.
Additionally, the first 50 attendees received complimentary products from South Asian brands, while limited-edition Milna tote bags were made available for purchase.
ALSO READ: Nikhil Kamath discusses India’s growth at NY consulate
The Consulate General of India, New York was proud to be at the Milna Market, NYC’s premier curated South Asian marketplace at Industry City, Brooklyn, which welcomed over 10,000 visitors.
— India in New York (@IndiainNewYork) May 18, 2026
The spotlight of the day was the India–USA Trade Facilitation Portal, a powerful digital… pic.twitter.com/34RHYZYRY6
A major highlight of the event was the India-U.S. Trade Facilitation Portal, a digital platform designed to connect Indian exporters with American buyers, distributors and members of the Indian diaspora.
The portal aims to strengthen trade relations and expand business opportunities between India and the United States. Indian exporters and U.S. businesses were encouraged to register on the platform to explore opportunities.
At the India Lounge, the Consulate showcased products under India’s One District One Product initiative, including artisanal chocolates and taffy, Assam Eri silk, handcrafted handbags from Odisha and South Indian filter coffee.
According to the Consulate, the showcase aimed to promote Indian artisans, weavers, MSMEs and food entrepreneurs by bringing authentic Indian products directly to American consumers.
Discover more at New India Abroad.
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