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Bobby Singh joins Crossmedia as chief financial officer
Singh will oversee Crossmedia’s global financial strategy, implement scalable business models, and partner with senior leadership.
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Staff Reporter - Tue, 09, Sep 2025
- 01:25 EDT
- 20
Bobby Singh. / LinkedIn
Crossmedia, a leading independent global media agency headquartered in New York, has appointed Bobby Singh as Chief Financial Officer, a move aimed at accelerating its growth trajectory and reinforcing its commercial and operational foundations.
In his new role, Singh will oversee Crossmedia’s global financial strategy, implement scalable business models, and partner with senior leadership to enhance the agency’s agility and client impact. His priorities include strengthening enterprise-wide systems, investing in AI-powered infrastructure, shaping operating models that empower teams, and developing new commercial practices across social, content, and commerce.
“Bobby has an exceptional ability to unite strategic finance and operational innovation,” said Kamran Asghar, Global CEO and Co-Founder of Crossmedia. “He knows how to create systems that drive performance, inspire teams, and deliver lasting client value. His experience will sharpen our answer to PBB (Principal Based Buying) and build the scaled data capabilities needed to compete with the holding companies, while also supporting our globally distributed workforce and delivering flexible solutions for clients of all sizes.”
Singh brings nearly 25 years of experience in the marketing and advertising industry, most recently at WPP, where he developed global pricing and commercial models, pioneered go-to-market strategies, and led commercial and operational practices to strengthen client service.
“I’m thrilled to join Crossmedia at such a pivotal time for the industry,” said Singh. “Media has never been more complex, and agencies need the right mix of financial discipline, technology investment, and commercial creativity to deliver real value for clients. My goal is to help Crossmedia scale smarter by building systems that empower our people, unlock new growth for clients of all sizes, and position us to compete and win on a global stage.”
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