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4,000 New Yorkers take part in Mamdani’s scavenger hunt
Since relaunching neighborhood canvasses on Aug. 17, Mamdani’s campaign volunteers have knocked on more than 91,000 doors across the five boroughs
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Malvika Choudhary - Tue, 26, Aug 2025
- 16:11 EDT
- 16
Zohran Mamdani won the New York City Democratic mayoral primary on June 24, 2025 / Vincent Alban/Pool via REUTERS
More than 4,000 New Yorkers participated in a citywide scavenger hunt organized by New York Assembly member Zohran Mamdani’s mayoral campaign over the weekend.
The “Summer Scavenger Hunt” took residents across New York City’s public transportation system — including trains, buses, trams, and bikes — to connect with new people and celebrate the city.
Also Read: Mamdani holds strong lead in NYC Mayoral race, poll shows
The event came alongside a surge in the campaign’s field activities. Since relaunching neighborhood canvasses on Aug. 17, Mamdani’s campaign volunteers have knocked on more than 91,000 doors across the five boroughs, including 25,000 this past weekend.
In the week since relaunching neighborhood canvasses, our volunteers have knocked more than 91k doors across the five boroughs — including 25k this weekend.
— Zohran Kwame Mamdani (@ZohranKMamdani) August 26, 2025
That's in addition to the 4,000 people who turned out for the #ZcavengerHunt. pic.twitter.com/Sg2zYwkYTE
“In the week since relaunching neighborhood canvasses, our volunteers have knocked more than 91k doors across the five boroughs — including 25k this weekend. That’s in addition to the 4,000 people who turned out for the #ZcavengerHunt,” Mamdani wrote on social media.
The campaign said the scavenger hunt video posted Aug. 23 evening received over 20 million views across platforms, reflecting growing engagement as Mamdani, the Democratic nominee for mayor, heads toward the November election.
The hunt was first teased in a campaign video on social media showing Mamdani on a park bench trailing potato chips — a nod to a recent controversy involving a cash-stuffed chip bag tied to an advisor of Mayor Eric Adams. He quipped that participants would find a “special surprise — not a wad of cash” at the event’s conclusion.
By Aug. 24, the campaign had distributed only 500 printed participant cards, but thousands turned up at the first location in Union Square, quickly exhausting the supply. The scavenger hunt stretched across seven stops and ended at the Little Flower Café in Queens, where participants lined up around the block for photos with Mamdani.
Participants described the event as a way to connect with both the candidate and the city. The winner, who biked between clues, received a bag of Herr's sour cream and onion chips, a callback to Mamdani’s earlier video.
The scavenger hunt’s success added to the campaign’s momentum. Alongside its field push, Mamdani has raised more than $1 million from early July to mid-August — outpacing rivals — and is leading in key polls by double digits.
Mamdani’s campaign has distinguished itself through both policy proposals — including rent freezes, free buses, public daycare, and tuition-free groceries — and its mix of social media engagement and large-scale organizing.
During the primary, over 50,000 volunteers knocked on 1.6 million doors and made 2 million phone calls, a grassroots effort that contributed to his upset victory over former Governor Andrew Cuomo.
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