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This homegrown Indian incense brand is a Harvard case study
The study offers insights into strategic growth, and values-driven leadership in a traditional Indian family-run business.
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Bhavana P - Sat, 19, Jul 2025
- 16:01 EDT
- 148
(Top)/ Representative Image (Bottom, L-R) Anshul Agrawal and Ankit Agrawal, directors of Zed Black / MDPH
A family-run incense brand from Indore, India has made it to one of the world’s most prestigious classrooms.
Zed Black, a homegrown incense brand under parent-company Mysore Deep Perfumery House (MDPH), has been featured as a case study at Harvard Business School.
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