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Trump vs Bad Bunny: A Super Bowl feud with possible midterm consequences

Trump’s attack on Bad Bunny is rattling Latino Republicans ahead of key midterm races.

FILE PHOTO: Super Bowl LX - Half-Time Show - New England Patriots v Seattle Seahawks - Levi's Stadium, Santa Clara, California, United States - February 8, 2026 Bad Bunny performs during the halftime show. / REUTERS/Carlos Barria/File Photo

President Donald Trump's attack on Puerto Rican superstar Bad Bunny's Super Bowl halftime show—including a gripe that it was mostly in Spanish—has alarmed some Republican Hispanic strategists, politicians, and business leaders who warn it risks further eroding his support among Latino voters ahead of Nov. 2026's congressional elections.

Hispanics were central to the coalition that powered Trump's re-election in 2024, even after inflammatory rhetoric on the campaign trail, including a comedian calling the U.S. territory of Puerto Rico a “floating island of garbage” at one of Trump's rallies. But their support has softened amid continued high prices, discontent over tariffs, and his administration's aggressive immigration enforcement tactics.

Some of Trump’s staunchest Latino allies called Republican attacks on the global music star—and on a performance widely seen as a rare prime-time celebration of Latino culture—a political misstep as the party fights to hold its razor-thin majority in the U.S. House of Representatives.

ALSO READ: MAGA vs MAGA: Georgia election exposes divisions in Trump’s base

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