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Less New York, more Nashville: Europeans head to smaller U.S cities
Even as tourism from Western Europe to the United States has dipped, less obvious destinations have seen an uptick in arrivals as tourists seek out classic Americana experiences, and airlines add flights to smaller cities.
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Reuters - Fri, 12, Dec 2025
- 17:05 EST
- 9
A view of the Mississippi River in, Memphis, Tennessee, U.S., September 10, 2025. / REUTERS/Karen Pulfer Focht
European travelers, nearly a year into President Donald Trump's administration, are popping up in less-heralded - and often more affordable - destinations in the U.S. like Tennessee, Montana and Idaho, while skipping hot spots like New York and Washington D.C.
Even as tourism from Western Europe to the United States has dipped, less obvious destinations have seen an uptick in arrivals as tourists seek out classic Americana experiences, and airlines add flights to smaller cities.
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