ADVERTISEMENT
ADVERTISEMENT
Tata's Caratlane expands to Dallas
The Dallas store is the brand's second location outside India, having opened the first one in New Jersey in 2024.
-
1759953093.png)
Staff Reporter - Tue, 07, Apr 2026
- 04:13 EDT
- 9
CaratLane's new store in Texas / CaratLane
Leading Indian Jewellery brand, CaratLane, a company under the Tata conglomerate, announced the launch of its second U.S. retail store in Frisco, Dallas, Texas, on April 1.
The 1,200 sq. ft. store aims to further the company's global push, making Indian jewelry accessible to Indians across the world.
The company, in a statement, noted that expanding to Frisco was a strategic choice in view of the "vibrant cultural community and rising demand for Indian products and experiences," in the region. It also noted that the success of CaratLane's first U.S. store in New Jersey, provided valuable insights into consumer preferences and helped shape the brand's evolving U.S. retail strategy.
Speaking on the launch, Saumen Bhaumik, Managing Director, CaratLane, said, "The launch of our second U.S. store in Dallas marks a key milestone in CaratLane's international journey."
ALSO READ: Tanishq celebrates Indian heritage at NY Fashion Week
Bhaumil continued, "With a thriving Indian diaspora in the region, this expansion enables us to bring our distinctive craftsmanship closer to the community, while making fine jewelry more accessible globally—with natural diamonds starting at just $49."
The new store offers a curated portfolio of over 2,000 unique designs in natural diamond pieces and a wide range of offerings designed for modern lifestyles.
The store also features kids' jewelry collections, signature mangalsutras, and statement silver pieces highlighting Indian craftsmanship.
Celebrating the launch, Caratlane's global face, Yami Gautam Dhar said in a statement, "I am delighted to represent CaratLane as its global face. The brand beautifully blends modern design with Indian craftsmanship, making jewelry relevant for today's generation across the world."
CaratLane credited the company's success to its customer-centric business strategy that integrates physical and digital channels, integrating the in-store experience with digital convenience.
CaratLane, which operates over 350 stores in India, was founded in 2008 to bridge the gap between exquisite jewelry meant for special occasions and everyday wear, making diamond jewelry accessible and affordable.
Caratlane had initially debuted in the U.S. in 2024 with CaratLane's New Jersey store, marking its international presence for the first time and the Dallas store is only its second international brick and mortar store. However, the company currently ships to its online customers from 30 countries, including U.S., U.K., Canada and Australia, among others.
Discover more on NewIndiaAbroad.
Related
ADVERTISEMENT
ADVERTISEMENT
E Paper
Video
Comments
Start the conversation
Become a member of New India Abroad to start commenting.
Sign Up Now
Already have an account? Login