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NJ family wins Lexus in Diwali giveaway
The Diwali giveaway was open to consumers nationwide.
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Malvika Choudhary - Tue, 10, Feb 2026
- 12:24 EST
- 19
Udayakumar Balathandayutham and his family / HOS Global Foods
An Indian American family from New Jersey brought home a new Lexus RX 350 after being selected as the grand prize winner in a nationwide Diwali giveaway conducted by Laxmi, a prominent South Asian food brand.
The company announced on Feb. 9 that Udayakumar Balathandayutham of New Jersey won the top prize in the Diwali promotion. The vehicle was presented to the family during a ceremony held at Lexus of Bridgewater.
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The giveaway, titled “Grab More, Win More,” was conducted across the United States during the Diwali season and was open to consumers nationwide. According to the company, participation was facilitated through a digital platform linked to consumer purchases.
“This giveaway represents more than a prize; it reflects our commitment to bringing families together through the traditions and flavors that connect them to their roots,” said Neil Soni, chief executive officer of HOS Global Foods, which owns Laxmi.
Balathandayutham said the brand has been a regular presence in his household, particularly during festivals. “I still can’t believe we won. The Laxmi brand has been a part of our home for years, especially during festivals, and so many of our family memories are tied to it,” he said.
Sundeep Singh Lamba, head of sales and marketing at the company, said the campaign was designed to emphasize trust with consumers.
Laxmi is the flagship brand of HOS Global Foods, a U.S.-based company that imports and distributes South Asian grocery staples and frozen foods across the country.
Founded in 1972 in New York, HOS Global Foods operates multiple warehouses nationwide and serves South Asian diaspora communities across the United States.
Discover more at New India Abroad.
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