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Bhavin Merchant appointed as Senior VP of Invoca
Merchant comes with over 20 years of industry experience.
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Staff Reporter - Wed, 18, Jun 2025
- 01:45 EDT
- 11
Before joining Invoca, Bhavin Merchant was the Chief Business Officer of Zix Corporation / LinkedIn/@Bhavin Merchant
Invoca, a San Francisco based AI-powered revenue execution platform, has appointed Bhavin Merchant as Senior Vice President of Corporate Development.
Merchant has over 20 years of corporate development, strategy, and finance expertise. Before moving to Invoca, he was the Chief Business Officer at Zix Corporation.
Gregg Johnson, CEO of Invoca commented on Merchant’s appointment and said, "Bhavin's strategic leadership, backed by a $20 billion track record in M&A and investment, will be instrumental in executing our growth strategy and scaling our AI-powered platform as we unlock new paths to measurable customer value across the buyer journey."
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Bhavin highlighted the strategic position held by the company and said, "Invoca sits at the intersection of two of the most powerful forces in enterprise software—AI and revenue performance."
He added, "By combining our differentiated AI technology with clear leadership in revenue execution, we're uniquely positioned to drive growth through strategic partnerships and targeted acquisitions that enhance our AI capabilities. I look forward to scaling Invoca's ability to turn customer conversations into measurable revenue opportunities across industries."
Invoca is an AI-powered revenue execution platform that connects marketing, commerce and contact center teams to orchestrate seamless buyer journeys and deliver the best AI-driven buyer experiences.
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