Product Marketing Contractor

Braintrust

April 13, 2025

02:52 PM

Braintrust San Francisco, California

Company size : 11-50 employees
Job Type & Title : Contract
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About Company:
Braintrust is revolutionizing hiring with Braintrust AIR, the world's first and only end-to-end AI recruiting platform. Trained with human insights and proprietary data, Braintrust AIR reduces time to hire from months to days, instantly matching you with pre-vetted qualified candidates, and conducting the first round phone screen for you. Trusted by hundreds of Fortune 1000 enterprises including Nestlé, Porsche, Atlassian, Goldman Sachs, and Nike, Braintrust AIR is making talent acquisition professionals 100x more effective and saving companies hundreds of thousands of dollars in recruiting costs.
Skills:

To be successful in this role, the Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches while also advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer and seller experience through holistic and targeted marketing design to drive trial, engagement, and retention.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Join a successful, fast-paced team that is passionate about connecting buyers with sellers and ensuring that they love to buy on Etsy.
Product Marketing bridges work across a multitude of cross functional teams in Product and Marketing; you’ll join a team who has excellent relationships and a unique purview of Etsy

About The Role

Owning the consumer product marketing strategy to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers on our platform.
Narrating the user journey, uncovering user insights, and identifying key user needs to focus product roadmaps on the largest business opportunities.
Leading competitive analysis on consumer product experiences to inform go-to-market plans
Partnering with product, marketing and brand teams to determine what, where and how, and to whom we market key features and product launches, taking into account user needs and business objectives across Etsy’s core global markets.
Defining the target audience, crafting clear positioning statements and clearly articulating and communicating Etsy’s unique value proposition for buyers.
Serving as a key collaborator between the Product and Marketing organizations.
Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team.
Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Braintrust

San Francisco, California

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