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Manager, Marketing Operations
- Vitalant
- December 9, 2024
- 11:55 AM
- Vitalant Scottsdale, AZ
- Company size : 1K-5K employees
- Job Type & Title : Remote
- Apply Now
- About Company:
Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. Individuals generously donating blood, volunteering and giving financially are essential to our lifesaving mission.
- Skills: Marketing Operations Salesforce.com Confidentiality Data Analytics Eloqua HubSpot Marketing Analytics Marketing Automation Marketing Campaign Management Marketo
As An Marketing Operations Manager, You'll Get To
- Champion the marketing database, ensuring top-notch data quality, hygiene, and standardization.
- Implement marketing operations processes with precision and consistency.
- Maintain and enhance best practices for seamless program, channel, and campaign management and analysis.
- Identify opportunities to streamline workflows, reducing manual processes and boosting team efficiency.
- Lead the contact strategy change management process, documenting and communicating segmentation and process updates.
- Share insights and analysis through clear, compelling presentations tailored to diverse audiences.
Requirements
Knowledge/ Education
Bachelor's degree or equivalent combination of education and experience required.
Licenses/ Certifications
- Eloqua Certification preferred.
- Google Analytics certification preferred.
Experience
- Five years of related experience required.
- Four years’ experience using a marketing automation system (Eloqua, Adobe Campaign/Marketing Cloud, Salesforce, Marketo, HubSpot) including both campaign creation and result reporting through Eloqua Insight required.
- Experience in both creative and relational database programming to support digital marketing channels such as email, SMS, digital display, Web sites and forms required.
- Healthcare industry experience preferred.
- Two years’ experience using Google Analytics preferred.
- Two years’ experience using reporting systems such as MS Power BI preferred.
Skills/ Abilities
- Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
- Must be able to maintain confidentiality.
- Strong operational skills and experience.
- Must have experience maintaining processes for complex marketing organizations.
- Exceptional problem-solving skills and an ability to work closely with marketing strategy and technical stakeholders.
- Strong analytical, statistical, and personal organization skills.
- Able to organize, prioritize, and execute a variable workload and multiple priorities.
- Effective oral and written business communication skills.
- Ability to work in a team environment and participate as an active member of the team.
Vitalant
Scottsdale, AZ
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