Ray- Ban maker shares hits all-time high as investors bet on Meta AI glasses boom
October 2025 9 views 1MIN 58SECThe stock surge comes after the company reported its best quarterly performance ever, as investor excitement builds around the company’s AI-powered smart glasses, developed in partnership with Meta, and unveiled by Meta CEO Mark Zuckerberg at an event last month. :: September 17, 2025 "This is Meta Ray-Ban display. These are glasses with the classic style that you'd expect from Ray-Ban. But they're the first AI glasses with a high resolution display and a whole new way to interact with them. The Meta neural band." The latest models, priced between $379 and $799, are already selling in select stores, with expansion to more countries planned for 2026. EssilorLuxottica on Thursday reported third-quarter sales growth of 11.7% to more than $8 billion dollars —beating expectations. Analysts say the smart glasses, while still a small part of the company’s revenue, are now a major growth driver. Barclays even called them the most disruptive innovation since mobile phones.
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