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Sacred rituals, billion-dollar dreams: The business of Indian weddings
Between November 1 and December 14, nearly 46 lakh couples are expected to marry — a figure that would fill entire cities if gathered in one place.
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R Suryamurthy - Fri, 31, Oct 2025
- 16:54 EDT
- 26
Representative Image / Unsplash
In India, love has never been a private affair. It’s a public pageant — part ceremony, part spectacle, part economic miracle. This winter, as the mercury dips and the bandwallahs tune their trumpets, the country is once again dressing up for its favourite festival: the wedding season.
Between Nov. 1 and Dec. 14, nearly 4.6 million couples are expected to marry — a figure that would fill entire cities if gathered in one place. And they’ll spend a breathtaking $78 billion (Rs 6.5 trillion) doing so, according to the Confederation of All India Traders (CAIT). That’s more than the GDP of Luxembourg, all powered by love, tradition, and a touch of economic exuberance.
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