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Yuvraj Arora to lead IFF Nourish
An award-winning marketer, Arora relocated to the US in 2005 and assumed roles in marketing brand management and general management
Indian-origin Yuvraj Arora has been appointed as the president of the nourish vertical at International Flavors & Fragrances Inc (IIF), effective June 19, 2023. According to a press statement by IFF, Arora will be based in IFF’s New York headquarters and as president will lead IFF’s Food and Beverage categories when the operating model is in full effect in the new year.
Having led Kellogg's US portfolio across six categories for over two decades, Arora brings a wealth of multinational Consumer packaged goods (CPG) experience to IFF’s executive leadership team, which currently leads US categories for Kellogg North America valued at US$7 billion.
Lauding Arora’s appointment, Frank Clyburn, CEO of IFF, said, “His expertise in commercializing innovation and track record of delivering strong P&L performance across food and beverage categories make him a great fit to lead Nourish." Clyburn added that Arora's customer insight experience would also add value to the entity, driving transformation and execution.
An award-winning marketer, Arora relocated to the US in 2005 and assumed roles in marketing brand management and general management for the Cereals, Snacking, and Salty Snack categories. He completed his engineering at the National Institute of Technology, Calicut, and an MBA with marketing expertise from the University of Delhi.
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