ADVERTISEMENTs
-10”-x-5.jpg)
ETPL adds to growing T20 global popularity
Besides England, Ireland and Scotland, cricket is now making its presence felt in some of the European nations.
-
Prabhjot Paul Singh - Fri, 05, Sep 2025
- 00:10 EDT
- 21
ETPL logo. / ETPL
After the Test and associate Test playing nations, instant cricket – T20 – has been gaining global popularity. After resounding success in North America, it is spreading its tentacles to new European destinations. In the process cricket players of Indian descent who immigrated to various parts of Europe are now getting chances to display their instant cricket skills in global events.
Besides England, Ireland and Scotland, cricket is now making its presence felt in some of the European nations where till now it was considered an alien game.
Wherever the game of cricket is growing, the main beneficiaries are the people of South Asian origin for whom cricket is not a sport but a religion. They play, follow and patronise the sport wherever it goes.
For example, the European T20 Premier League (ETPL), an ICC-approved T20
league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has now appointed Oakvale Capital as its exclusive investment banker.
Roping in Oakvale Capital into cricket’s fold is considered a first major step in opening the game to the European corporate and investment world.
The European T20 Premier League (ETPL) is a premium T20 cricket league developed in partnership with Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association. Co-owned by Abhishek Bachchan, ETPL is designed to blend sport, culture, and innovation—offering a fresh, world-class cricketing experience for fans and investors alike.
About Oakvale Capital Oakvale Capital is a leading global investment bank specializing in sports and entertainment, with expertise in capital raising, M&A, and strategic advisory for high-growth ventures in the sports ecosystem.
The Royal Dutch Cricket Association has been making waves with its impressive performances in the recent T20 global events. Ireland and Scotland are also established T20 nations with many success stories attributed to them.
A number of players of South Asian origin in general and Indian origin in particular have already represented Ireland, Scotland and the Netherlands in various ICC events during the past several years.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
Related
.JPG)
.JPG)
.jpg)
.JPG)
.jpg)
.jpg)
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
E Paper
ADVERTISEMENT
.jpg)
Video
Comments
Start the conversation
Become a member of New India Abroad to start commenting.
Sign Up Now
Already have an account? Login