AI’s growing role in sports: Leaders weigh in at TiEcon 2025

AI is transforming sports, enhancing strategy, protecting players, engaging fans, and even shaping cultural narratives, panelists said at TiEcon in Santa Clara.

Leaders spoke about AI in TiECoN 2025. / Facebook/TiE Silicon Valley

At this year’s TiEcon conference, where the theme “AiVerse Awaits” draws innovators from across sectors in Santa Clara, California, a panel on sports and media on Apr.30 revealed just how deeply artificial intelligence is shaping the future of games and the stories that surround them.

Making smarter moves on the field

Thomas C. Werner, chairman of Fenway Sports Group which owns the Boston Red Sox and Liverpool Football Club, gave concrete examples of how AI is redefining strategy in both baseball and football (soccer).

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