SEM Senior Account Manager

Accelerated Digital Media

June 19, 2025

12:58 PM

Accelerated Digital Media Chicago, Illinois

Company size : 11-50 employees
Job Type & Title : Remote
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About Company:
ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience. If your business is ready to take the next step in its growth, our team is ready to help you. We customize every strategy for your goals and objectives and always exemplify our values of a dedicated work ethic, integrity, and collaboration.
Skills:

As a Senior SEM Account Manager, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will lead a team of SEM Account Managers, collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals.

Responsibilities:

Campaign Strategy and Planning:

Develop and execute SEM strategies in line with client objectives.
Conduct keyword research and competitive analysis.
Create and manage campaign budgets and forecasts.
Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs.
Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.
Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.

Campaign Execution:

Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others.
Write and optimize ad copy for maximum click-through rates (CTR).
Set up and optimize landing pages for conversion rate optimization (CRO).
Implement A/B tests and other optimization strategies.

Performance Analysis and Reporting:

Monitor and analyze campaign performance using various analytics tools.
Generate regular reports to track KPIs and campaign effectiveness.
Provide insights and recommendations for continuous improvement.

Client Communication:

Maintain regular communication with clients to understand their business goals and objectives.
Present campaign results, insights, and recommendations to clients.
Address client queries and concerns promptly.

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