Air India launches loyalty reward program for US, UK customers

The airline has partnered with Loyyal for the new program.

Representative image / Air India flights

Air India, the country’s leading international airline, has announced a new loyalty benefit scheme to enhance its frequent flyer program, Maharaja Club.

This initiative, in partnership with Loyyal, a global leader in blockchain-based loyalty solutions, allows members to earn Maharaja Points on everyday shopping with major global brands across the USA and the UK.

Through this partnership, Maharaja Club members can now accumulate points when shopping at popular retailers such as Walmart, Victoria’s Secret, New Balance, GAP, Victorinox, and Alamo, with more brands expected to join soon.

Brands and the Maharaja Points offered / Air India

“This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience,” said Shailesh Kumar Singh, head of loyalty, Air India.

To start earning, members simply visit the Maharaja Club Partner Offers page on Air India’s website and shop via the listed brand links. Earning rates vary depending on the brand, giving members flexibility to maximize their rewards.

Ashish Kumar Singh, CEO of Loyyal, added, “This initiative significantly boosts the earning potential for Maharaja Club’s members, allowing them to earn points through everyday purchases across the UK and USA. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step.”

This announcement follows Air India’s recent revamp of its loyalty programme, which included a fresh structure, renamed tiers, and improved user features under the Maharaja Club brand. With over 50 new partners added in the past 18 months, and as a member of Star Alliance, Air India continues to expand its global loyalty offerings—ensuring members enjoy recognition, convenience, and elevated travel rewards around the world.

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