CaratLane launches silver Rakhi collection in U.S., Canada

The brand also announced plans to open its second U.S. retail outlet

CaratLane's Silver Rakhi Collection / CaratLane

CaratLane, a TATA product and India’s leading omni-channel jewelry brand, has launched its first-ever exclusive Silver Rakhi Collection in the United States and Canada to mark Raksha Bandhan 2025.

The launch marks a major step in CaratLane’s mission to bring Indian traditions closer to Non-Resident Indians (NRIs). Available through the brand’s U.S.-focused e-commerce platform, the collection features handcrafted rakhis in hallmarked 925 sterling silver. Raksha Bandhan, commonly known as Rakhi, is a traditional Indian festival that honors the sacred bond between brothers and sisters. This year it will be observed on August 9.

Also read: Indian American couple expand jewelry brand into India

Saumen Bhaumik, managing director of CaratLane said, "We've always believed that jewelry should tell a story. With the launch of our Silver Rakhi Collection in the U.S. & Canada, we're helping siblings tell their story, and come closer—no matter how far apart they are. Every rakhi is handcrafted in sterling silver and designed to be cherished long after the festival is over. It's a celebration of love, culture, and fine Indian artistry—brought to the heart of the Indian diaspora in the U.S. With Dallas on the horizon, we're just getting started."

The collection launch aligns with CaratLane’s broader strategy of expanding its global footprint. It follows the brand’s successful debut of its first U.S. retail store in New Jersey in October 2024, which saw a warm reception from the Indian-American community.

Continuing its momentum, CaratLane announced plans to open its second U.S. retail outlet in Dallas, Texas by Diwali 2025. This expansion aims to deepen connections with the diaspora by offering curated, culturally resonant designs backed by the trust and quality of a TATA product.

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