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Smita Wadhawan joins Constant Contact as marketing head
Wadhawan brings more than 15 years of marketing leadership experience.
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Staff Reporter - Wed, 16, Jul 2025
- 00:52 EDT
- 13
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Smita Wadhawan / LinkedIn/Smita Wadhawan
Constant Contact, a Massachusetts-based provider of digital marketing tools for small businesses and nonprofits, has appointed Smita Wadhawan as its new Chief Marketing Officer. In her role, Wadhawan will lead the company’s global marketing strategy, overseeing brand, customer acquisition, lifecycle marketing, product marketing, and partner marketing.
With a focus on accelerating growth through both direct and indirect channels, Wadhawan will play a central role in enhancing brand visibility and amplifying Constant Contact’s value proposition among small businesses and nonprofit organizations. She will also drive efforts to elevate and evolve the brand’s positioning in a dynamic digital landscape.
"Smita stood out as a marketing leader with a rare combination of strategic depth and operational excellence, especially when it comes to understanding and connecting with small businesses," said Frank Vella, CEO of Constant Contact. "As we continue to invest in delivering more powerful solutions for small businesses, Smita's product-centric approach to marketing, coupled with her demand generation expertise, will help us reach more customers, drive stronger engagement, and grow our impact."
Wadhawan brings more than 15 years of marketing leadership experience, with a strong track record at customer-focused, high-growth companies. Her background includes leadership roles at GoDaddy, Intuit, PayPal, and most recently, SimplePractice. In 2024, she was named one of the Top 50 CMOs by the National Diversity Council.
"I've long admired Constant Contact's mission and commitment to small businesses, and I'm thrilled to join a company with such a strong legacy and focus on this community," said Wadhawan. "Small businesses trust Constant Contact to help them communicate their brand value, connect with customers, and drive growth. I'm excited to bring a fresh perspective to our marketing strategy to better demonstrate our value as a strategic partner in their long-term success."
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