Sr. Digital Marketing Manager

Trustmi

May 18, 2025

12:13 PM

Trustmi New York, NY

Company size : 11-50 employees
Job Type & Title : Remote
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About Company:
Trustmi is a leading cybersecurity company dedicated to eliminating socially engineered fraud. Our Behavioral AI Security solution empowers organizations to detect and prevent attacks like Business/Vendor Email Compromise (BEC/VEC), delivering unmatched fraud prevention, error reduction, and enhanced operational efficiency. By stopping fraudulent payments before funds are transferred, Trustmi helps businesses safeguard their revenue and build trust in every transaction.
Skills:

We're seeking a growth-minded Digital Marketer with a passion for cybersecurity to lead demand generation across digital channels. In this role, you'll own the strategy and execution of paid media, SEO, GEO, and support the Head of Demand Generation in executing other digital campaigns to drive qualified pipeline. You'll work closely with the Head of Demand Gen, content, and product marketing to translate technical value into compelling, conversion-optimized campaigns.

Responsibilities

Launch and optimize multi-channel paid campaigns (LinkedIn, Google, display, retargeting, third-party media) targeting CISOs, security teams, and IT buyers
Manage and evolve SEO/GEO strategy to grow organic traffic around security-related keywords and pain points
In partnership with RevOps, own reporting across all digital efforts (traffic, CPL, qualified leads, pipeline, revenue) and deliver actionable insights
Partner with Sales to align on lead quality, campaign performance, and funnel optimization
Conduct A/B testing on landing pages, ad creative, CTAs to improve conversion rates
Stay current on cybersecurity trends, audience behaviors, and competitors to inform campaign strategy

Requirements

3+ years in digital marketing, ideally for a B2B cybersecurity or SaaS company
Strong track record running performance-based campaigns in LinkedIn Ads and Google Ads
Hands-on experience with SEO tools (Ahrefs, SEMrush, etc.) and marketing platforms like HubSpot
Familiarity with cybersecurity buyer personas and the enterprise sales cycle
Data-driven mindset; confident building reports in Google Analytics, HubSpot, or similar tools
Excellent communication and project management skills
Ability to work in a fast-paced, agile environment where priorities may change quickly
Self-starter with curiosity and drive to stay ahead in a fast-evolving industry

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